Certainty Management

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Meet Certainty's Founder

As you likely know, we are a veteran owned cost-reduction consultant, small business benefits provider, and nonprofit funding coach. Patrick Laing, our founder and managing partner, joined the U.S. Army and served for many years in counterintelligence and counterterrorism, and also as a linguist (he's fluent in Italian). He enjoyed his time in the military, serving with some of the finest people he's ever known. It was here that he first learned how much he enjoyed serving and helping protect others. He learned the value of teamwork and systems for efficiency. Certainty was born of this desire to give service and give back ... to truly make a difference in the lives of those he meets and work for and on behalf of the incredible members of our extended Certainty family.  Born in Salt Lake City, Patrick has lived in a number of different places around the world and country, including New Zealand, Italy, Alaska, San Diego and Las Vegas Nevada. His time in the Army took him to the East Coast, Texas, Wisconsin, Italy, and Washington State. He interpreted for the world ski championships held at Stowe Ski Resort in Burlington, Vermont in 1993. He graduated from Brigham Young University-Provo with a degree in English-Technical Writing in 2000.  Click here to read his full bio on the About Page of this website.  Today, in addition to serving as our general managing partner, Patrick is happily married to Tessha Ann Thomas, a father to five great kids (four scholarship recipients so far ... and one sponsored mountain biker), and an active member in his community and church. (See the About tab for a glimpse at some of our favorite projects and organizations that we support in our communities as well). 
The work that we're doing for nonprofits is Patrick's favorite part of Certainty. He firmly believes that we can change the lives of thousands of small businesses and millions of people through what he calls The Certainty Formula. We're on our way to doing exactly that. 

This is Patrick Laing, founder and managing partner of Certainty Management, together with Tessha Ann Thomas Laing, co-founder of the company ... and his much better half (his words, not hers). This is actually a picture from the day they were married, so it's 10 years old. (A lot less gray hairs back then). Anyway....

If you've read the About page on this website, you know that the nonprofit Patrick feels most strongly about (as much as he loves all of our nonprofit partners) is the epic anti-child slavery and sex trafficking organization, Operation Underground Railroad. This is a picture from their Gala Fundraiser held on May 6th, 2022. 

This is Patrick together with Head of Aftercare at Operation Underground Railroad, Jessica Mass. This extraordinary lady oversees the organization's 250+ (and counting) aftercare facilities all over the world, helping the children O.U.R. rescues to heal, recover, reconnect with family if possible, or consider adoption.

Certainty Management is a family company and, if you can't tell the resemblance, this is Patrick and his mother, the amazing Susan Tate Laing, former CEO of Chroma International, Honors English professor (BYU-Provo, ret.) and, now, expert cost-reduction consultant with Certainty. She made him what he is, literally. 

This is Patrick together with Edmund Coutan, one of the Executive Partners with Certainty's solar partner, Apricot Solar, and Edmund's good friend and mentor, Mr. Jordan Adler, author of the New York Times best-selling book, Beach Money, at Apricot Solar's semi-annual "Apricon" convention in Las Vegas, May 2022.

Even workaholics like Patrick take a break once in a while. This is him in Kona, Hawaii looking out from the balcony of the Wyndham Resort condo he and his wife, Tessha stayed in. (Funny story: many years ago Patrick was a sales rep for Trendwest Resorts/Wyndham. He sold his wife her timeshare. That is how they met). 

This is Patrick together with Jill McAuley, Certainty Management's extraordinary Director of Admin. & Marketing. They had just finished watching the America's Got Talent LIVE show in Las Vegas together with their team, the last night of the company retreat and kick-off to the year, held in Las Vegas in January 2022. 

Patrick used to live in San Diego; he and his family now live in Henderson, Nevada. He tries to get back there often, especially to visit his friend and mentor (and early-investor in Certainty Management), former Marine, Mr. Karl Cogswell. This is the two of them at the Mormon Battalion Visitor's Center in San Diego.

If he's not in the office or helping one of his associates or clients, usually over Zoom since our team and clientele span the U.S. and Canada and beyond, you may well find Patrick up in the mountains fly fishing a mountain stream. Hailing from Utah (this is Logan Canyon, just upstream from USU), it's his "happy place."

The next generation of Certainty may include one or more of Patrick's kids. Besides his marriage and his team/clients (and fly fishing), Patrick's top passion is his children ... Madeline (24), Christian (23), Brighten (21), Anderson (18), and Evan (16). They're growing up fast and accomplishing some great things (3 college grads so far--from Wellesley College in Boston and University of Oregon x 2), one headed to Cal State Bakersfield this fall, and one still at home with in high school. He's very proud of them and is cheering them on, even from afar.

Patrick and Tessha celebrated their tenth anniversary on the Big Island in Hawaii this year. He got up each day at about 5 am (8 am Pacific time) and worked 8+ hours each day on the business, before quitting about 1 or 2 to spend the rest of the day with his sweetheart, out experiencing this beautiful part of our country. 

Whether at work or at play, Patrick is known for trying to make the most of every moment, every day. He seeks to raise those around him and "suck the marrow out of life, " as they say. When Patrick started Certainty he had one main goal in mind: he wanted to help create greater certainty in the lives of his clients by helping protect them, creating greater profitability for them, and utilizing those savings to do good.  That vision is coming to pass. We welcome you to the adventure.  Come, join us in this, the Certainty Experience. We're confident you'll be grateful you did.

By Patrick Laing November 11, 2024
Honoring Service: A Veterans Day Reflection. This Veterans Day, we take a moment to honor the courageous men and women who have served in the United States Armed Forces. It’s a day to recognize their sacrifices, bravery, and unwavering dedication to our nation. As a veteran-owned profit consulting firm, we hold this day close to our hearts, as it reflects values that are foundational to both our team and our mission as a whole.
Banner for Mission Matters With Adam Torres and Patrick Laing
By plaing August 9, 2022
We're excited to announce that Patrick, our CEO, was recently asked to be a part of a book called Mission Matters, co-authored by popular podcaster, publisher, and entrepreneur, Adam Torres. Mission Matters is a series that focuses on CEOs whose businesses are making a difference. Not only was Patrick asked to contribute a chapter, a "lesson," to the upcoming Volume 8 of the series, but he was also invited to write the introduction and be on the cover together with Adam.
By plaing August 9, 2022
I've spoken previously about being invited to be a host on VoiceAmerica Business and how we have been preparing to launch our new channel, Finding Certainty, on August 12th. Well, this is the week. Just 3 more days and our first show will take place, with our flagship guest and colleague, Frank Helring of TheHubMart LLC. Frank is an accomplished entrepreneur and business leader as well as the VoiceAmerica Business host of BiZZne$$ BuZZ who had me on the show, recommended I consider radio in the first place, and introduced me to VoiceAmerica General Manager and Executive Producer, Robert Ciolino. I thought it only appropriate to "return the favor," as it were, and have Frank as our very first honored guest. We both care deeply about empowering and strengthening small business, nonprofits, and communities in the process. I wanted to thank him for his mentorship and assistance, helping our channel come together, tell the story (on air) of how it came about, and talk about how we can--together--help lend a hand. It should be good. 
By plaing August 9, 2022
You Deserve a Stress-Free Financial Life. Our Certainty Partner, Credit iQ, offers holistic solutions to your financial wellbeing - and they've been doing so for over 30 years. Often, the higher your credit score is (740 - 770 ideally), your buying power increases with faster approval times. Credit iQ is a credit restoration firm that can help you quickly obtain the credit scores you deserve. Book an appointment with them and mention Certainty Management when you do (see link below) a nd receive a comprehensive credit and financial fitness coaching overview as our gift. Pay just $50.00; the regular price is $300 and this includes your significant other's credit and financial plan as well. Also included, you will receive a copy of both of your full mortgage lender's credit reports with REAL SCORES, a soft inquiry (it will not drop your score). These are not the fake Credit Karma consumer scores. Get started today at https://calendly.com/creditiqorg/15min?month=2020-12. Here are some more helpful links: All The Tools We Can Offer All In One Financial Solution Experts Testimonials Video's of Actual Clients Credit Score Results Success Stories Credit Score Calculator. See how your FICO score affects home loans. How to Maximize Your Credit Scores Quick education guide.
By plaing May 30, 2022
As we prepare to celebrate Memorial Day this Monday, May 30th, I can't help but reflect on the mentors and heroes I've worked with and the priceless memories I've built with them throughout the years. I have so many examples, lessons, experiences, and more to draw from. I'm the man that I am because of them and their guidance and I'm grateful for all they've shared. I wanted to recognize a few of them as my Memorial Day gift (to them and to our team). These are the men and boys who are molding me into the father, husband, brother, and business owner I am today. I hope to have the same impact on my own kids, friends, and colleagues that they have had on me.
By plaing May 28, 2022
Another organization we are working to try to raise funds for and are big fans of is "Bridal Up Hope - The Rachel Covey Foundation," started by Sean Covey, son of well known "Seven Habits of Highly Effective People" author, Stephen R. Covey, and his wife, Rebecca. The nonprofit was started in memory of their daughter, Rachel, who unfortunately lost her life on Sept. 6th, 2012. The foundation helps young women dealing with mental health challenges like anxiety, depression, and more to improve. They provide equestrian therapy that incorporates the Seven Habits of Highly Effective People, teaching girls how to incorporate the seven (7) principles into the girls' work with the horses and also in their personal lives. The following paragraphs from their website are a good summary of their work: Ride Learn the foundations of horsemanship through 14 private lessons with a mentoring instructor. Research shows that riding and connecting with horses leads to significant physical, emotional, and psychological benefits for participants.¹ Learn Develop critical life skills through The 7 Habits of Highly Effective People— principles which are integrated in horse riding, art, and yoga lessons at the barn. Research shows that The 7 Habits are powerful tools to teach problem solving, positive peer interactions, self-leadership, and whole-person wellness.² Serve Build work ethic, friendships, and perspective through service at the barn. Research shows that building social connections in a safe place is one of the strongest protections against self-harm.³
By plaing May 27, 2022
Through our fundraising work, we meet a lot of great nonprofits ... organizations that are truly making a difference in the lives of so many. One of our favorites is Shriners Hospital and the work they're doing to help children in need of burn care, prosthetic work, ambulatory therapy, and much, much more. We're honored to call them our friends and to see the extraordinary work they do. We hope you'll do what you can to support them. They need all the help that they can get.
By plaing May 26, 2022
Patrick Laing, Certainty Management Managing Partner, was interviewed on BizznessBuzz.com, one of the Voice America radio business shows, today, May 25th 2022, about the work Certainty is doing to help businesses lower their costs and nonprofits increase their funding. They talked about how small business, especially, is in desperate need of help, how the traditional fundraising model is largely broken, and Certainty has a solution (and not just a fix but a model that many others could pattern their own efforts after). It's about reciprocity between for-profit and nonprofit entities, about working together in a mutually-beneficial way. It was an enjoyable and a worthwhile conversation. Click here to listen to the conversation if you'd like.
By plaing May 26, 2022
At Certainty, we get invited to a number of nonprofit fundraising galas each year. They're an important part of the fundraising process and we feel honored to attend and participate in such events. While our zero-cost fundraising approach can add significant value to our nonprofit partners' ongoing efforts, and we do believe it's an easier, even more sustainable, approach to fundraising ... we're just one piece of the total pie, a compliment to so many selfless, life changing, and even life-saving efforts. These pics from the Operation Underground Railroad gala held at the Ritz Carlton Hotel in Laguna Niguel, California on May 6th, 2022, are a good example of these types of events. Every little bit helps and this was one of the most impressive events we've seen. We appreciated being invited.
May 26, 2022
You've heard us talk about Operation Underground Railroad quite a bit if you've been around Certainty Management for any length of time at all. While we support and encourage any nonprofit that is seeking (and proven) to do good, we have a special affinity with Operation Underground Railroad since we've been fans of theirs for years and they were the first nonprofit who helped us realize what we could accomplish as a zero-cost nonprofit funding partner. This, and our deep love of and concern for kids. We're all parents and we couldn't imagine if it was our own children who were living through the hell of slavery/sex trafficking. O.U.R. is making an extraordinary difference in this area just as we're working to make a difference in our own little corner of the world. Tim Ballard left his post as a special agent for the U.S. Department of Homeland Security to form Operation Underground Railroad and go undercover to rescue child sex trafficking victims that he couldn't save when bound by government restrictions. This documentary introduces you to their world and work, as Tim and his special forces team go undercover in Haiti to bring a ring of sex traffickers who bribed their way out of jail to justice. Click here to watch the Trailer (also listed on our About page). Click here to watch the full Operation Toussaint trailer
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